A video is divided into three phases – pre-production, production and post production. Pre-production is the first of the three parts you need to consider when producing any type of professional video.
The first thing to do is study your craft by watching television or film. It does not matter what you watch so pick something that is interesting to you. Pay close attention so you can analyze the production of the piece which will give you an understanding of the process. Things like camera angles, lighting strategies, sound, and editing are good starting points.
Lighting. Effective lighting gives your production texture and depth. It is neither too light nor too dark. A competent videographer knows that shadows are as important as light. It sometimes surprises clients how many artificial light sources it takes to make a shot look natural. In a visual medium, expert lighting is key.
Assuming you know have you finished produccion de video the next step is to distribute the finished product. If you aren’t being seen, you are not! There are different means to distribute videos these days, with the Internet being a primary method of doing so. Nevertheless, your method can depend very much on the objective of the video and the audience. If you’ve created a product/brand advertisement video that you’ve intended to be a viral campaign, the Internet is a great medium to do this. If however you’re sending the video to a finite amount of people, say a board of directors, you might want to send it in DVD format. The choice is yours, but the agency you work with should be able to advise on the pros and cons of each method.
I researched online while I was on the phone with my friend. After looking at the competitor’s website, I learned that this company wasn’t producing good work. The quality of their website was poor and their wedding demo was even worse.
So have an idea about how much you can afford and what you need to achieve with that spend. Also, consider whether the video is an additional expenditure or if it is replacing another element of the marketing spend.
Lighting – Lighting is everything in a video. Without it, there will be no output as your lens will not register any image in it. Your camera and your lights must be the best of friends. It must be able to capture the images on its best representation. To achieve the best images, learn how to play with your lights and know the different kinds of brightness, contrast and hues.
These are some of the most basic things you ought to remember about commercial video production. Keeping them handy can definitely help yield the video you always wanted.